Articles

March 2014 Sales Pro: Steven Bishop

Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.

No More Excuses

Your customers are not to blame for your lack of back-end profit on subprime deals. It’s time to stop overselling your inventory and start producing.

Check Your DMS Bill

Billing errors for dealership management systems are more common than you may think. Technology expert suggests you check your monthly invoice for erroneous charges related to hardware and software, annual increases and click fees.

Give Yourself a Raise

Dealers who meet or exceed industry benchmarks in fixed operations all subscribe to the same formula: The right people plus proper training equals record profits.

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