Articles

At Your Service

The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.

Serving Up Sales

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

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