Sales Professional of the Month: Michael Nekava
Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".
Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.
Now that the economy has turned around, selling a dealership can be done with a lot more comfort. But dealers need to be smart before making any hasty decisions.
Unable to ditch his F&I roots, editor Gregory Arroyo makes a strong case for why the F&I office should have a role in a dealership’s CRM efforts.
Expert Greg Wells identifies five common obstacles to success and explains how to knock them down.
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.
Two years ago Douglas Duncan started Global Lending Services, a company that is now on the path to becoming a national player in that segment.
Special finance expert Greg Gloebel explains how he would spend his advertising dollars to attract credit challenged customers in today’s market.
If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.
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