Facebook Ups the Ante
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
Setting up a process to handle subprime customers takes a serious commitment starts with the dealer and extends all the way through the store.
The magazine’s legal eagle uses another dealer-targeted lawsuit to encourage dealerships to ‘walk the walk’ when it comes to their privacy policies.
“I’ve never sold a car in my life,” Dorn says. “I’ve educated people on my product to earn their trust enough to have them know that they are getting a fair deal from me.”
Tapping the $30 million specialty equipment market is no easy task, but two dealers say it’s not impossible. They open up their playbooks to making accessory sales a profitable venture.
Inspecting your parts department will tell you where your inventory — and your money — is going. The magazine’s resident accounting expert shows you what to look for.
Pinterest is proving to be business-friendly. It recently rolled out a new tool to help businesses measure the effectiveness of their activities on the social media site. Our digital marketing expert offers his thoughts.
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