Social Media for Skeptics
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.
Daryl Tabor explores some of the unconventional strategies dealers are employing to drive traffic into the showroom.
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.
Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.
Don Reed reminds dealers and general managers about the real opportunities that exist for service departments.
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