Articles

Same is Lame

How can you give customers a reason to choose your dealership over the other dealerships in the surrounding area? Courtney Cole, co-owner of Hare Chevrolet, looks at three areas where dealers can differentiate themselves from the competition.

Express Auto Emphasizes the R in CRM

At Express Auto, a five-store BHPH operation based in Kalamazoo, Mich., follow-up is the most important aspect of CRM. Management wants to cultivate relationships with all customers who submit...

Customer relationship management can be particularly challenging for buy here pay here dealers. Express Auto has tackled this challenge by focusing on building relationships with its customers through mutual trust and respect.

Does My Butt Look Fat In These Jeans?

Advertising and marketing expert Paul Potratz explains how shopping for jeans is like shopping for a car and walks through each step of the process, relating it to how car shoppers come into contact with dealerships online and in person.

2012 Independent Dealers of the Year

Since 2006, Auto Dealer Monthly has annually recognized the Top 50 Independent Dealers, making this the seventh consecutive year for the awards. The Top 50, as well as the 2012 Independent Dealer...

Since 2006, Auto Dealer Monthly has annually recognized the Top 50 Independent Dealers. Auto Dealer Monthly and SiriusXM Satellite Radio, sponsor of this year’s awards, are honored to recognize the excellent efforts of the Top 50 Independent Dealers of 2012 as well as the 2012 Independent Dealers of the Year.

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