The primary responsibility for truthful and non-deceptive advertising rests with the dealer, not outside vendors or agencies. Jim Radogna offers several examples of advertising rules dealers should pay close attention to.
BHPH Expert Alan Mosher discusses managing interaction with with both prospective and existing customers in the BHPH and LHPH business.
Many savvy dealers use a host of online tools to help improve efficiency in various areas. Auto Dealer Monthly took a closer look at an array of online tools that can help dealers make the most of their valuable time.
Your dealership website should be a destination and not a pass-through page. Joseph Clementi, general manager of University Honda, looks at three essential elements of website management to helps dealers with their conversion rates.
Advertising and Marketing Expert Paul Potratz looks at how dealerships can utilize and benefit from Pinterest, one of the latest social media platforms to catch on.
Marketing is about who you are, why you’re different and how you deliver that message. Best Ride General Manager Gene Daughtry reminds dealers of the need to get involved and be visible in the community as part of marketing their operation.
The need to have both the right people and the right process in place is most glaring in your F&I department. F&I Expert Kirk Manzo discusses the importance of defining your F&I process and monitoring the activities of your F&I team.
In less than two years, New River Auto Mall has gone from not having a business development center to having a BDC that works over 1,300 leads each month and is responsible for between 30 and 50 percent of total dealership sales each month.
Special Finance Expert Greg Goebel explains why having the proper inventory is crucial to the success of a special finance department.
Attorney Tom Hudson discusses a recent court decision in the housing finance area that could be useful in the auto financing arena as well.
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