Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Brent Carmichael, BHPH industry expert, covers the best and most cost effective ways to ensure your dealership has an Internet presence.
Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
Kirk Manzo, F&I trainer and expert, discusses six traits of top-performing salespeople and F&I managers.
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
!["Simply having the menu is useless unless [advisors] have the proper words and scripts to use to thoroughly explain it to the customer, build value and ask for the sale ... An inspection is...](https://dealerimages.bobitstudios.com/upload/autodealermonthly/content/article/_migrated/WidigerJ-__-600x300-a.jpg)
The service department can become a profit machine with the right tools, processes and training. The use of maintenance menus and inspection checklists is a great place to start to focus on effective upselling.
As the special finance market continues its upswing, dealers are making many of the same mistakes over and over. Special Finance Expert Greg Goebel discusses the most commonly repeated mistakes in the most critical areas of special finance.
BHPH dealers have different options when it comes to who reconditions their inventory. Mark Dubois, buy here pay here expert, explains how a BHPH dealer who’s also a new car dealer might handle it versus how a BHPH dealer without an existing service facility might handle BHPH reconditioning.
Dealer Courtney Cole covers the importance of continuing education for auto dealers and their managers, and why it’s a small price to pay to be the best.
Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In