Jennifer Murphy - Successful search engine optimization (SEO) is ever-changing, which is why many dealers enlist the help of third parties to properly optimize their Web sites. And choosing a reputable provider can be a challenge. If you’ve recently evaluated providers, you’ve likely learned a little about SEO, but your education on the subject was probably embedded in a sales pitch.
Jennifer Murphy - Proper inventory management is a fast-paced race, but it is one a dealer can come from behind and win. Case in point: Finish Line Ford in Peoria, Ill., is currently averaging 300 sales per month. When compared to the 70 per month it was averaging throughout most of 2008, it’s obvious the dealership came from about the middle of the pack and is now leading the way.
Glynn Rodean - The Internet can be your best friend or your worst enemy. To effectively communicate and maintain strong relationships with Internet customers, responses to inquiries must be immediate and consistent and you must interact with customers on the latest Web 2.0 Internet avenues.
Greg Wells - It happened one Thanksgiving Day. My mom and her sisters gathered around the dining room table and placed a 1,000-piece jigsaw puzzle. I’d seen them do it every Thanksgiving Day of my life.
Bill Leslie - That was an odd comment, so I asked him what he meant. "They don't like their customers, and they don't like their own business. They are rude, and expensive, and when you are done working with them, you'll feel pretty bad about having given them your money."