Articles

Database Mining for All Departments

Glynn Rodean - Database mining, or organic business development, is maximizing the opportunities that are sitting in a dealer’s database uncultivated or, to be frank, being ignored. These people are not being called; they’re not getting letters.

Phil Smith Acura Finds Success with Follow-Up Strategy

Kimberly Long - Riding out the rough waves of the economy hasn’t been a breeze for anyone, but Phil Smith Acura in Pompano Beach, Fla., seems to be weathering the storm quite nicely. The store, which has been a part of Phil Smith Automotive Group for three years, focuses intently on attracting and engaging customers online.

Avoid Year-End Surprises

David Keller - As we all know, 2009 is a year we are willing to lock away in the attic and forget. There have been many changes in management styles, efficiencies, inventory values, personnel, sales, income, et cetera this year, and there will probably be more to come in 2010.

Driving up F&I Profits

Harlene Doane - Stephens, Inc. published a report on F&I income earnings per vehicle retailed for the top public automotive groups based on fourth-quarter 2008 data. The data is below.

Sweetening the Deal

Kimberly Long - It’s a question dealers ponder daily: How do I make my store stand out in the crowd? Everyone wants to convince customers to buy from their store instead of the guy down the road; that’s certainly nothing new.

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