The summer is behind you. You’ve put your hot dogs on ice and packed up your cotton candy machine. Unfortunately, your soda fountain isn’t the only thing that has run dry at your store. In fact, you haven’t seen an “up” since your last balloon shriveled up and died.
Kimberly Long - Several years ago, any dealership that had an online strategy was looked upon as forward-thinking and cutting-edge. Today, however, the Internet has become an advertising staple for almost all dealers. Indeed, most in the industry now believe online advertising is an absolute necessity for success.
Overall, most of the dealers who completed the 2009 Auto Finance Survey are averaging fewer than 150 sales per month. The vast majority of responding independents (65.3 percent) are selling fewer than 50 units per month. When asked to compare their SF sales volume from the prior 90 days to the same period in 2008 ...
For the first time, Auto Dealer Monthly’s annual Auto Finance Survey included dealer based financing (DBF), which encompasses buy here pay here, lease here pay here and rent-to-own. The vast majority of dealers who responded to the survey ...
David Keller - Now the Cash for Clunkers promotion is over, you can breathe a little. Wrong! You’d better get going and decide what to do now that customers are not walking rapidly into your store ready to sign contracts without expending a lot of sales effort or advertising on your part.
Kimberly Long - While most businesses have acknowledged the influence of the Internet on modern-day commerce and have embraced it as a powerful advertising medium, it’s still difficult for some auto dealers to imagine not keeping more conventional methods of television, radio and print as part of their advertising and marketing strategies.
David Keller - The most important, and very disturbing, thing I see happening in the automotive industry right now is the lack of lenders willing and or able to loan funds to dealers to capitalize their operations, finance a dealership purchase or new equipment, or just loan money on existing collateral.
Today’s dealership climate differs drastically from that of several years ago. We have seen the resurgence in the popularity of BHPH across the spectrum.
Tom Herald - In order to gain a more clear vision of the future, we must first have a solid understanding of our past.
Jennifer Murphy - The evolution of an auto dealership can be a slow process; however, Suzuki of Wichita is constantly in motion, quickly adapting to a changing industry. Led by Scott Pitman, president and chief evangelist, the Wichita, Kan., dealership claimed the number-one spot for new Suzuki sales in July 2009.
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