Articles

Here Comes Web 3.0

Harlene Doane - First came what is known as Web 1.0, which was basic Web design that included a number of static pages that basically pushed information out to online shoppers.

Stolen Any Good Forms Lately?

Thomas B. Hudson - “No. Why should we pay ABC Forms Company 58 cents a form for those things? My brother-in-law says he knows a printer who’ll run them off for us for 12 cents each. Give me a copy of one of the ones you have left, and I’ll get us a bunch made.”

Technology Marketing

Jim Jackson - Twitter, Facebook, blogs, grapevine—of these four choices, which do you think has the potential to provide tremendous growth in leads? If you said Twitter, Facebook and blogs, you’re right.

The Technology-Driven Dealership

Opening a dealership today can be very different than opening a dealership just 10 years ago. Through technological innovations, processes in all areas of the dealership can be improved for both the dealership staff and the customers.

Tips and Tools for Managing Automotive Social Media

Jim Rucker - One of the biggest challenges for businesses entering into Web 2.0 and using social media to promote their products is finding the time to do it all. Every site has a different interface, a different user-base, and different ways they can be used to enhance your marketing.

Training and Testing Your BDC

Glynn Rodean - There are plenty of dos and don’ts when working in a business development center. How often do you train and test your business development representatives (BDRs) to ensure they know the dos and don’ts and are performing to the best of their ability? ...

Third Party Lead Generation

The difference between a $1,000 gross profit and a $2,500 gross profit on a special finance deal is the amount of work that goes into the deal... ...None of that is easy, especially in today’s market.

Against The Tide

When we are as busy as we have been, I become anti-technology and pro-people. I know, some of you hard-core geeks out there are thinking, “Master your technology, have more time for people.”

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