Bring Online Advertising Into Focus with Proper Marketing Support
Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...
Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...
As anyone who has dealt with special finance knows, getting a special finance department successfully off the ground can be a daunting task. Throughout 2009, Special Finance Insider will follow one dealership’s attempt to do just that.
Raul Vazquez - Online video is here! ComScore measures more than 11.5 billion online videos that are being viewed each month.
Brett Boatwright - With today’s troubled economy negatively impacting almost every dealership across the country and the ink on monthly financial statements turning from black to blood-red, why do most owners and upper management teams advertise the same way they did five, 10 and even 25 years ago?
While the credit markets have tightened, it’s important that consumers realize they can still get approved for an auto loan. Focus can help improve consumer confidence with its direct-response marketing campaigns broadcast via infomercials.
Marla Belson - Clank—I could hear the heavy sound of the dead bolt locking the front door after the last customer of 2008 drove off. As the handful of us sat watching the taillights cross the curb, I thought the showroom windows would fog up from everyone letting out a collective sigh of relief.
John Carroll - “When I was approached to consider purchasing the Chevrolet franchise to add to my existing GM lineup,” said Curry, “I was excited about the opportunity because it was just that, an opportunity. By adding Chevrolet, our dealership became a ...
Mark O'Neil - Aftermarket products are an essential profit center for your dealership, but during an economic slump, boosting these sales is crucial. Although you may be seeing fewer buyers in your showroom, you can compensate for less volume by ensuring your F&I department is maximizing every deal.
David Wilson - I started in the retail automotive industry when interest rates were 22 percent, customers were sparse and everyone was saying how bad it was. The dealer I started with had just hocked his home to invest in the deal and we lost over $200,000 the ...
Aaron Proctor - When I speak to dealers for the first time about the Privacy Act or Red Flags compliance, I begin with three questions...
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