Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...
Joe Turner - I was reading an article recently about some of the differences in the ways the two campaigns operated during this past election and some things really jumped out at me...
Paul Rushing - Are you placing a lot of emphasis on satisfying customers? Is the only time you hear from your customers when they have a problem after they buy from you? Do you have someone on your staff whose job it is to handle customer complaints and to resolve issues?
Ryan Linnehan - Most people know the Golden Rule ... But lenders have a different “Golden Rule”: He who has the gold makes the rules! Unfortunately, they are afraid to lend it—even to prime customers!
Jim Jackson - Prior to the conference, I had been asked to speak at the conference before a panel representing four of the most well-known professional speaking bureaus. I arrived at the auditorium for my presentation—it was set up just like
John Carroll - About 15 years ago, said Trenary, who runs three dealerships in the St. Louis area, Ben Turec screened a television spot he put together from several years’ worth of bloopers swept up from his ad agency’s cutting room floor. Blown lines, pratfalls, ornery animals; it all ...
Dean Evans - When it comes to allocating marketing dollars, most dealers have it backwards. Newspaper, television and radio have been such an integral part of their advertising programs for so long that many dealers still place those mediums at the top of...
Paul Rushing - Social networking in the automobile industry is starting to take roots and will propel the industry ahead. Social networking is nothing new to anyone who has had an Internet connection for more than 30 days; almost all of our online activities...
Thomas B. Hudson, Esq. - The mortgage mess has spilled over into the car arena. The credit markets appear to be temporarily shell shocked and reluctant to assume any risk. Finance companies that lived on the securitization model can’t...
Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...
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