Jennifer Murphy - The success of a BDC or call center is heavily dependent on having well-trained employees. The selection process of hiring the right employees coupled with a motivating compensation plan and intensive and ongoing training will yield the best results.
Justin Spath - The biggest advantage to an in-house BDC is that you have complete control over it. You decide who is hired or fired, how it is managed, what the requirements will be, and how to improve on it or change it to meet your business needs.
Tom Herald - Since many of your competitors are miserable at creating fantastic customer experience, this creates a huge competitive opportunity for you. Here are five simple starting points to create the greatest customer experience ever ...
Rob Chesney - A sample search on eBay Motors in May shows 81 listings that advertise great or good gas mileage. Cars such as Ford Escorts and Geo Metros and Storms are being listed ...
Sean Bradley - You also need to buy or create powerful phone scripts to use when calling Internet sales prospects, as well as voicemail scripts. The bottom line is that you need to be prepared ...
Tom Herald - There are 3.2 billion cellular connections worldwide – 260 million in the United States alone – and with the iPhone’s launch last year, the concept of browsing the Web from a mobile phone has gone mainstream. The future is now and marketersare abuzz about this new trend and the tremendous opportunities it presents.
David Keller - You know it is going to cost something to get it going, staff it, find the right software, make room in your dealership for the people staffing it, monitor the results, create advertising, update your Web site and phone numbers, etc. ...
Michael Teitelbaum - With that single effort, the viral marketing phenomenon known as the microsite was born. A microsite is a multi-page, mini-Web site with content geared toward a specific subset of a company’s main audience...
Steve Cline - Criminals are more savvy, and the amount of legislation impacting dealerships is on the rise. Other pressing issues and relatively new risks that insurers need to address are:
Harlene Doane - It’s time to treat the used vehicle department as a business, specifically, one designed to earn maximum profits. You likely review the sales, expenses, ratios and trends of your dealership ...
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