Justin Spath - Oftentimes, people become so focused on their own work that they lose track of the fact that everyone plays an important role in the function of the dealership.
Tom Herald - An advertiser with 17 different things to say should commit to a campaign of at least 17 different ads, repeating each ad enough to stick in the prospect's mind.
Jeff Smelley - The average individual experiences a 10 percent to 15 percent retention rate of new information presented during a typical training session. Therefore, multiple training sessions are required to reach the 80 to 90 percent knowledge level for above average performance.
Jim Rucker - Search terms that are very specific fall into the category of high relevance, but low search volume. If someone types in “2004 Chevrolet Cobalt Baltimore,” they are probably great candidates to buy your vehicles that match ...
Mauricio Espinosa - ... satisfaction is only a beginning. It’s the foundation, the base, of the pyramid. In order to climb that pyramid and reach for loyalty and fidelity, the base must be strong and stable...
In today’s market with diminishing sales, declining profits and falling consumer credit, how can dealers increase revenue? One simple answer is Internet leads—more specifically, subprime Internet leads.
“It’s just a matter of committing to it.” That’s how Ed Walsh, general manager, explained the success of Lamb Auto’s new special finance departments, more commonly referred to within the dealerships as secondary finance. “We’re just wholeheartedly committed to secondary finance and it’s been paying off handsomely.”
The official mascot of the University of Tennessee is Smokey, a blue tick coonhound native to the state. The dogs were bred to track small game with agility and accuracy.
Ryan Linnehan - Some important numbers we need to monitor in the BHPH business are cash on hand, sales volume, charge-off levels and net profit...
Justin Spath - Ethical issues are something few of us are ever really prepared to deal with when they occur. The big ones we can see and handle (because they usually have major consequences) usually involve courts, judges, and fines.
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