Greg Goebel - The easy way for a new-start company to gain market share was to offer greater advances – and that they did. Through the mid-90s dealers saw some really aggressive programs as new companies entered the market...
John Zieglar - Based on statistics of online searches by car buying shoppers, Courtesy Chevrolet decided to allocate the majority of its SEM budget to using online Google “Sponsored Link” ads to drive car buyers to its sites...
John Carroll - In February, eBay Motors announced that it’s taking their online auto auction to the next level, with plans to roll out a new service called the Local Market that will let dealers post all of their used vehicles online for a...
Jennifer Rincon - During a time when American cars introduced front seat shoulder belts, Swedish engineers were already launching rear-facing child seats and testing their cars in aircraft wind tunnels...
Becky Chernek - A mind deal occurs when a sales manager finalizes negotiations with a customer on extended terms with no money down—generally utilizing subvented interest rates—and the customer demonstrates a serious delinquent payback history.
Thomas B. Hudson, Esq. - Lately, plaintiffs’ lawyers have convinced a few courts that requiring a consumer to waive class relief is “unconscionable” and is reason enough for courts to refuse to enforce the arbitration agreements...
David Keller - The best way to evaluate your business is to study the history of your industry. Learn why some businesses have failed when others have succeeded, then think through how you would have reacted in similar situations.
Rob Chesney - The secret to increasing your sales volumes on the Web is to understanding what online buyers are looking for and understanding the basics of coordinating multiple listings...
George Dans - Aren’t you tired of start and stop programs? What if you were on a long distance driving trip and got lost? Would you go home and start all over again? No, you’d make adjustments, wouldn’t you? ...
Jeff Smelley - A successful Internet security policy, when practiced, will provide the highest degree of protection while not adversely impacting your computer’s performance or encroaching on your work day.
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