Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
It’s important now more than ever for dealerships to offer a variety of services to help their customers through these challenging times - particularly when they’re the go-to service provider.
For objection handling, secret sauce is that special technique, the one thing you can say or do that instantly changes a “no” to a “yes.” This can lead you to the easiest objection to overcome: the one that never happens!
Recovery starts with analyzing how you look at leads. Taking advantage of the right digital tools, strategic merchandising, and the right data will help dealers recover and reimagine their business for the future.
Portfolio has launched Portfolio Accelerate, a new web- and card-based spiff program for top-performing F&I professionals.