Customer Satisfaction is Worthless
A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.
A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.
A District Court judge’s decision in a housing discrimination lawsuit could help derail the CFPB’s ongoing campaign against auto dealers.
A lawsuit against a Minnesota dealer highlights the need to keep the cost of a service contract from being part of the finance charge.
Take the guesswork out of the tax-time rush by planning targeted and timely online marketing campaigns.
GM says pressure from consumers and regulators will force sales pros to abandon their lifelong reliance on ‘closing’ tactics.
A changing industry requires increased focus on customers and the factors that drive their buying habits.
The current regulatory environment demands that dealers take a good hard look at their processes and policies. F&I pro offers some recommendations.
With help from his father and other mentors, Justin Russell has blazed a path to Internet sales success at Legacy Ford of Pasco (Wash.).
Technology disruptions are reshaping the buying experience and forcing dealers to rethink their sales processes.
Dealers' zero-tolerance drug policies are still valid in states that have legalized marijuana for medical or recreational use.
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