Daymond Decker - At Schumacher, the main strategy for bringing customers to their Web site used to be traditional advertising, especially print, but now they are doing less traditional advertising and bringing more people directly to the site through...
Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...
Daymond Decker - With an effective digital marketing strategy, complete with the right technology, tools and extensive training, McDaniel and the BDC department at Kerry Toyota are giving the competition a run for their money...
Daymond Decker - So, what happens when you mix old-fashioned, small-town car sales with newfangled technology? The answer is a dealership with increased exposure that translates into more sales and higher profits...
Daymond Decker - The decision was made to integrate AuroraMotors.com into other advertising media and to utilize Search Engine Optimization and advanced Search Marketing campaigns to drive the home-bound Alaskans to the dealership’s new virtual showroom...
Daymond Decker - In this highly competitive industry, top-performing dealers capitalize on innovative search marketing strategies to ensure that their Web site appears ahead of the competition on the most popular searches...
Daymond Decker - To gain the systematic processes and controls necessary to operate effectively and efficiently, David Taylor contracted with a technology consultant with automotive digital marketing credentials and proven results...
Daymond Decker - The evolution of e-commerce has provided a unique opportunity for dealerships of all sizes to move beyond their traditional restraints and limitations into the realm of digital financing...