SHIFTMobility has become part of myCarfax, integrating Carfax vehicle information into its ShopLite mobile solution.
The e-book details how dealers are using the firm's incentive marketing tools and direct attribution models to increase leads, sales and marketing investment ROI.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.