Proper Planning for Implementing Technology
Allen Dobbins of AutoStar details some of the pitfalls of implementing technology solutions in business and discusses some of the helpful technologies that emerged in 2010.
Allen Dobbins of AutoStar details some of the pitfalls of implementing technology solutions in business and discusses some of the helpful technologies that emerged in 2010.
In southeast Ohio, the Don Wood Automotive is building a nationwide Web presence for its parts and accessories business. Learn about Dealer Jeff Wood’s strategy to further build his Internet empire, which currently encompasses 39 URLs, and his online parts and accessories business.
The legalities surrounding bird-dog, or referral, programs vary from state to state. Attorney Tom Hudson reminds readers why it’s important to seek legal advice before implementing such programs.
The Auto Dealer Monthly 2010 Digital Marketing Awards highlight a few of the best dealership websites in the industry, including single-point franchise sites, independent dealer sites, group franchise sites and specialty sites. See who stood out from the pack and why.
As a current dealership employee, Joe Chura reflects on how to increase Internet sales and how his perspective on that topic has changed since he went from working for Ford Motor Company to working in the dealership.
There's more content on the Internet about social media than just about any other form of marketing, which can make tackling social media confusing. In this article, Author J.D. Rucker provides the 7 Keys to social media success in a succinct and straightforward manner.
Thomas B. Hudson - What's a dealer to do in order to avoid an up-close-and-personal meeting with his state's AG? We recommend that dealers prominently price all their cars (as some state laws require). The price is the price, no matter who is buying or how they are paying.
When a customer submits an Internet lead to a dealership, the first call – if well executed – can result in a sale if followed by solid follow-up processes and a qualified, focused sales consultation.
David Keller - As more dealers rely on used vehicle sales since new sales are significantly down from years past, it’s important to keep your eye on used sales as new sales incrementally increase.
@utoRevenue General Manager Brice Englert discusses how service customer retention can be improved through having a marketing plan, using a variety of channels and tailoring marketing messages.
Deceiving and defrauding customers is one easy way to get the attention of your state attorney general. Tom Hudson details how and why one dealership paid big for engaging in illegal practices.
Managing two aspects of a business at once may seem like it saves you time, but Author David Keller points out that’s not the case in BHPH. Without 100-percent focus on the task of collections, repossessions and delinquency rates will increase dramatically and profitability will decrease quickly.
Customers who visit your showroom but don’t buy leave for a number of reasons. Author Greg Wells discusses methods that can help a BDC or dealership get unsold floor traffic back in through effective outbound calls.
Internet and e-Marketing Director Joe Chura breaks down what a dealership would need to shoot professional-grade video at a fraction of the cost it would take to hire a third party to produce videos.
Before charging an expedited payment fee (or any other servicing fee), consult and consider your state’s laws on the topic. Attorney Nicole Munro explores servicing fees in depth.
media brand
The secure and easy all-access connection to your content.
Bookmarked content can then be accessed anytime on all of your logged in devices!
Already a member? Log In
