Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...
Rob Anderson - The headline is the most important aspect of any type of advertising. There are several ways to approach a headline. Most popular for me is the problem/solution headline. I deal a lot with credit, so the most prominent example is...
Jason Ezell - Now is a time to focus small. It's a time to not only look at the big picture, which is, frankly, a bit overwhelming and even a little scary, but to focus on the smaller, more immediate picture ...
Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:
David Keller - You may not be able to control the new car market, the economy in general or the finance companies, however, what you can do is take another hard look at your business and figure out what is working for you. Meet with your managers weekly to...
Thomas B. Hudson, Esq. - Lawyers who make their livings suing car dealers have latched onto yet another way to get their hands into dealers’ wallets. A slew of class action lawsuits around the country allege claims against dealers when...
Jennifer Murphy - Dealerships across the country are jumping on the Customer Relationship Management (CRM) bandwagon. Are you on it? If not, you are likely in the CRM minority because CRM is gaining momentum across the country. According to a J.D. Power and Associates study, 86 percent of customers that purchased a new car were ...
Jim Rucker - Taking the steps necessary to defend your reputation and make it stronger on the search engines could be the difference between you getting a sale and your competitors getting that sale...
Jason Ezell - With 52 percent of shoppers visiting dealership Web sites, dealership Web sites are now the second most visited sites by automotive Internet shoppers during their buying process ...
Thomas B. Hudson, Esq. - In several jurisdictions around the country, dealers have been hit with class action lawsuits alleging that the dealers’ actions in completing legal forms such as buyer’s orders and retail installment contracts constitute...
Glynn Rodean - Can a dealer begin business development as an outsource service and transition to an in-house operation? My answer to that question is a resounding “yes.” Of course, that “yes” comes with a few ifs. This route will work if...
Dave Keller - If you did not have a good year, your lender’s collateral has probably decreased and their risk has likely increased. When risk increases, banks become nervous. Most bank loan agreements have loan covenants that customers (you) must ...
Rob Anderson - During this unprecedented time in economic history, we all need to ask ourselves if we’re willing to work twice as hard for half as much. Times are tough; times are uncertain. In fact, the only certainty is that things will only get...
Phil DuPree -Standard processes have been touted as a “must-have” for dealerships that want to ensure all leads are properly – and optimally – worked. The belief is that if everyone in the dealership follows the same response formula ...
Thomas B. Hudson, Esq. - We are urging dealers to move with urgency to get their Red Flags programs in place quickly—long before the end of this 6-month enforcement grace period granted by the FTC. Why? Three reasons, and they may apply to...
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