Craig Criswell - The purpose of the site is to make buying that next vehicle easier. It must attract and engage the ever-growing number of people doing research online for their next vehicle purchase...
Daymond Decker - At Schumacher, the main strategy for bringing customers to their Web site used to be traditional advertising, especially print, but now they are doing less traditional advertising and bringing more people directly to the site through...
Ron Smith - Many succession planning decisions will be governed by not only the factory sales and service agreement (“Franchise Agreement”), but also by appropriate provisions of state franchise statutes...
Rob Anderson - Consumers have grown cautious and the economy has slowed, but opportunities still abound for dealers. These opportunities are created by less competition amongst retailers in the marketplace.
Rob Chesney - Vehicle purchase protection is provided by eBay Motors to passenger vehicle buyers who complete their purchase on the site to protect against cases of outright fraud ...
Thomas B. Hudson, Esq. - The foundation of the report is Public Citizen’s claim, based on its study of nearly 34,000 collection cases, arbitrators found in favor of businesses in 94 percent of the arbitration proceedings...
David Keller - The buyer should always review any and all existing leases of the dealer to verify which leases must be assumed through purchase...
Jeff Smelley - In what’s transitioning to a cashless banking environment, you must carefully inspect credit card authorizations, electronic funds transfers and payment authorizations.
Rob Anderson - Bull’s-eye marketing is about locating your best prospects ... You can start mapping by looking at your key marketing and support materials, then comparing them to those of your closest competitors.
Mauricio Espinosa - At many businesses, we found first-time customers usually give good-to-excellent ranking scores. However, as time and experiences continue, the results deteriorate.
Daymond Decker - According to statistics provided by Honda, 80 percent of typical Honda buyers first turn to the Internet to conduct online research...
Rob Chesney - To build a solid reputation online, begin by providing every detail you have available regarding vehicles you have listed. For example, take pictures of a vehicle from all angles, including any dents, scratches or other imperfections...
David Keller - Walk into your dealership tomorrow and begin to look at it differently. Or better yet, why wait until tomorrow? Walk out the front door right now, get into your vehicle and drive around the block...
Thomas B. Hudson, Esq. - When the dealer and the buyer are in different states, a lot of different things are happening. The business models we have seen range from the safest to the more dangerous, from a legal standpoint...
Brian Page - Reaching out to the car buyer at each stage exponentially increases the chance your dealership’s name will be remembered, and ultimately contacted by the consumer when they are ready to buy...
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