Digital

Give Back With Your Next Sale

Rob Chesney - eBay Giving Works is the dedicated program for charity listings; enabling you to list items and donate part or all of the final sale price to your favorite nonprofit organizations...

Create Customer Loyalty

Sean Bradley - The typical store will only close 22 percent of their ups, 40 percent of those never create a cash repair order and a full two-thirds of those customers are gone by the time they truly become valuable, which is when ..

The Truth Of Advertising Compliance

Jennifer Murphy - When creating your next ad campaign, consider the average consumer’s intelligence – better yet, consider the dumbest consumer’s intelligence to avoid the wrath of the Federal Trade Commission’s (FTC) advertising ...

Turn off Automatic Updates

Jeff Smelley - Microsoft claims the easiest way to keep your computer system current is to schedule these updates, TRUST Microsoft and just let everything happen automatically. To this Microsoft recommendation I say, “When pigs fly”!

Rogue Waves

Thomas B. Hudson, Esq. - In this case, the 9th Circuit held that an investment bank that merely loaned money to a lender could be held responsible for the misdeeds of the lender...

Revolutionizing e-satisfaction

John Zieglar - “Our Customer Relation Management tool BuzzTrak has been an awesome addition to our digital marketing system,” said Powell. Using BuzzTrak allows the dealership to e-mail media-enriched Web ads...

Business Development Basics

Sean V. Bradley - What exactly is a BDC? Well, BDC stands for Business Development Center, but it means something different to almost everyone that uses it. To some it means an Internet department, to others a phone room and to some, showroom follow-up.

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