Jeff Smelley - A DMS is an infrastructure investment which, when properly selected, installed and used, will provide the means to manage and grow your business, increase profits, improve employee productivity, provide security and freedom.
Maxwell Skynard - The Internet leveled the playing field and now consumers often know your rebates, incentives, holdbacks, and invoice costs...
Maxwell Skynard - Some website companies call their sites optimized, when what they mean is “friendly.” For the record, “friendly” is not “optimized"...
Rob Chesney - Advanced tools make online vehicle sales easy and rewarding for dealers...
Rob Chesney - Today’s youth are looking to personalize everything, especially their cars and trucks. This customization trend bodes well for dealers, especially online...
Maxwell Skynard - Use dated inventory to fuel your promotions. Technology can now allow you to apply business rules to your new and pre-owned inventories...
Ali Amirrezvani - The main reason incentives work is basic human nature; we like receiving free things...
Maxwell Skynard - If you have a flashy site, but it doesn’t convert visitors to prospects, if you have a hard to use ILM/CRM, if you aren’t making money but you’re spending a lot on “cool” technology...
Maxwell Skynard - According to a recent study Domestic dealerships convert less than 25 percent of their new car customers into “customer pay” service customers...
Maxwell Skynard - By contrast, a good lead management system will automatically reply immediately with customer - and model - specific e-mails...
Ali Amirrezvani - If used properly, rich media can be a highly engaging and visually active way to interest your customer...
Maxwell Skynard - Next time you have to spend two hours on hold with your IT guy, let your teammate take your calls instead of sending them to voicemail...
Maxwell Skynard - In fact, some vendors can even automate these multi-media presentations as part of your regular follow-up routine...
Ali Amirrezvani - proven and effective e-marketing techniques combined with an interactive Web site to produce outstanding results...
Maxwell Skynard - You and I know that a successful Internet/BDC manager is a linchpin holding many (seemingly unrelated) processes together...
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