Sean Wolfington - Sheehy sold an additional 414 cars in one month online while decreasing their advertising costs...
Rick Boudreau - Management is about leadership: establishing priorities, setting goals, getting things done and making things happen.
Becky Chernek - Vehicle manufacturers, in an attempt to sell more cars while limiting rebates, have been promoting a one-price strategy...
Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...
Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...
Becky Chernek - Continuously review the menu to ensure that only the most important and beneficial products are made available ...
Rex Collins - If the employee provided the use of a demonstrator automobile is not a full-time salesperson, the full exclusion...
Dean Evans - Dealers can reach a growing Internet audience, and target their ideal set of prospects, in a way that is impossible with traditional media...
West Herr Auto Group began over 50 years selling Ford vehicles in Hamburg, N.Y. Building on the success of their original 1950 Ford dealership, They have become the largest automotive group in New York, selling 21 brands of vehicles and employing over 1,100 people. With that much activity, they must know something about Customer Relationship Management (CRM).
Sandi Jerome - There are four things that you must do regarding technology to protect your dealership against a violation of the safeguards rule
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