Daymond Decker - Managing marketing costs and maximizing spend have always been a critical part of running a successful dealership, yet in this economy, superior allocation of limited marketing resources can make all the difference ...
Daymond Decker - Are you struggling with the transition to digital advertising activities due to lack of time, staff focus or obvious understanding of what to do? ...
Daymond Decker - As Web sites became popular in the past, it was important to simply “be” on the Web. But today’s Internet user is far more savvy than 10 years ago, and last year it became clear to ...
Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...
Daymond Decker - More consumers are turning to Internet search engines as a primary tool for filtering both vehicles and dealerships ...
Daymond Decker - Since their new site went live, there have been 65,355 unique visitors and 4,351 total sales and service leads. About 40 percent of Web site visitors spend one to five minutes on the site ...
Daymond Decker - Walsh knew that the next generation of customers would not be satisfied with two-dimensional photos of cars, an address and a phone number ...
Daymond Decker - How does a car dealership that has only been in business for six years become the No. 1 Kia dealership in California? It holds honesty and faith to a high degree and institutes excellent customer service...
Daymond Decker - Their next line of attack is to tie together technology and one-on-one communication. “Whenever Frank Kent has a special,” said Groters, “we notify our customers immediately.”
Daymond Decker - In keeping with their high standard of customer service excellence and meet the growing needs and demands of their customers, Parker and Seidenspinner made the decision to invest in the future of the dealership online...