Author Brian Shackelford explains the difference between continuous auditing and continuous monitoring and discusses the use of continuous monitoring to ensure the effectiveness of internal controls and prevent fraud inside the dealership.
Author Kimberly Long chronicles how four auto dealers got their customer relationship management efforts under control by implementing new processes, holding employees accountable, and continually tweaking their strategy to stay on track and up to date with technological changes.
Ever looked at a click map of your home page to see which buttons, images, specials, promos, etc. are clicked the most? Internet expert Jason Ezell dissects a sample click map to see the most and least clicked items on a dealer’s home page.
Author Jennifer Murphy discusses the influence of online reviews and presents tips from four companies focused on helping dealers with online reputation management.
Bryan Anderson, Autobase founder, explains how East Coast Honda drove business into the showroom with data mining and targeted marketing.